Canada Launches Youth Work & Travel Campaign

The Government of Canada has launched a new marketing campaign to encourage young Canadians to explore international work and travel opportunities through the International Experience Canada (IEC) Program.

Announced by Immigration Minister Marc Miller, the campaign features interactive in-person exhibits in Toronto and Vancouver, where youth can explore five IEC partner countries—Belgium, Finland, Italy, South Korea, and New Zealand. These booths will showcase local culture, work opportunities, and lifestyle insights.

For those unable to attend in person, a digital experience allows users across Canada to explore IEC destinations and receive personalized matches based on their interests.

The IEC program helps young Canadians gain valuable skills and global experience, preparing them for success in today’s job market.